Watch out for false friends (short version)
Every day, fake medicines find their way into online and physical pharmacies, hospitals, and street markets. This plague knows no borders. In the best case scenario, fake medicines leave patients with no side-effects but also without a cure. In many other cases, however, they can kill people. We have to get smarter than the criminals to put a stop to this silent public health threat. This video stars a genuine pill who explains the danger of fake medicines and their impact on our societies. Patients, nurses, doctors, pharmacists, carers, regulators, and policy makers need to be on the lookout, and everybody needs to better understand the danger of fake medicines and how to stay safe. Please help us raise awareness on fake medicines by sharing this video, tweeting it, talking about it, and showing it to the people that you care about… and tell us what you think about it.
The International Federation of Pharmaceutical Manufacturers and Associations (IFPMA) represents over 90 innovative pharmaceutical companies and associations across the globe. Based in Geneva, IFPMA has official relations with the United Nations and contributes industry expertise to help the global health community improve the lives of people everywhere. The industry’s two million employees discover, develop, and deliver medicines and vaccines that advance global health.Learn more
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