Watch out for false friends (full version)
Every day, fake medicines find their way into online and physical pharmacies, hospitals, and street markets. This plague knows no borders. In the best case scenario, fake medicines leave patients with no side-effects but also without a cure. In many other cases, however, they can kill people. We have to get smarter than the criminals to put a stop to this silent public health threat. This video stars a genuine pill who explains the danger of fake medicines and their impact on our societies. Patients, nurses, doctors, pharmacists, carers, regulators, and policy makers need to be on the lookout, and everybody needs to better understand the danger of fake medicines and how to stay safe. Please help us raise awareness on fake medicines by sharing this video, tweeting it, talking about it, and showing it to the people that you care about… and tell us what you think about it.
About IFPMA
IFPMA represents the innovative pharmaceutical industry at the international level, engaging in official relations with the United Nations and multilateral organizations. Our vision is to ensure that scientific progress translates into the next generation of medicines and vaccines that deliver a healthier future for people everywhere.
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To achieve this, we act as a trusted partner, bringing our members' expertise to champion pharmaceutical innovation, drive policy that supports the research, development, and delivery of health technologies, and create sustainable solutions that advance global health.
